We all learn how to touch with our fingers before we figure out how to type or click a mouse. Often when we think about computing we overlook children and the elderly, and the iPad is going to be the first computer to eliminate the social divide.
The iPhone was the first phone that a Luddite could figure out in seconds and a hacker could tinker around with for endless hours. In an analogous way the iPad is going to be the computer a toddler can play games with and learn, and the same computer your grandma uses to send e-mails, browse the web and edit photos.
If you think about how a computer like this will impact people sociologically, suddenly the iPad is far more than a larger iPod Touch, as many have described it. It’s the computer for everyone: an idea Apple has been working toward for years.
That doesn’t mean the iPad will be the only computer for everyone and destroy every PC on the market, because that’s not even remotely likely. But it will introduce a significant new category.
For anyone plugged in to tech history, the idea of the child-friendly, super-lightweight computer is actually reminiscent of Xerox pioneer Alan Kay’s 40-year-old concept of the Dynabook (pictured in sketch above). I’ve been chatting with Kay about the iPad, but he’s waiting to provide his official comment on the device until he’s had a chance to try it out.
Tablet naysayers have anticipated Apple’s tablet would be a failure because of form factor, ergonomics and UI. But they missed out on the bigger problem: Nobody has cared to create content (be it web or native applications) for tablets — until now.
Say what you will about Apple, but Steve Jobs’ company is a market shaper, and the iPad is the only tablet that could shove the computing world in a new direction.
Apple has shipped over 75 million iPhones, and the iPhone OS continues to dominate mobile web traffic. Meanwhile, the App Store has served 3 billion downloads and claimed 99.4 percent of the mobile-software market.
Content developers need to see these kinds of numbers to have faith in investing in a new platform. At this rate, we’re all heading with Apple into the future of computing, and it’s looking quite bright.
Google today upturned the US Internet business by promising Google Fiber for Communities. The “experimental” service will give between 50,000 and 500,000 users 1Gbps fiber optic service, or more than 20 times faster than the fastest readily available Internet access in the US. At peak speeds, it would be enough to download a full HD movie in about five minutes and could support such exotic content as 3D video webcasts.
Google doesn’t have a timetable for when the first service will be active but is putting out a request to local governments to see which ones are interested in the fiber rollout.
The company has been one of the strongest advocates for widely available broadband and has frequently been the staunchest supporter of net neutrality as an official US government policy, as making both available feeds into Google’s core ad and search revenue. A similar approach has led to its offering free Wi-Fi during the holidays and near the Google campus as well as advocating for new technology such as “white space” unlicensed wireless.
Such an attitude has frequently put it at odds with major incumbent cable, DSL and fiber providers. Many of these have lobbied against any plan that would require them to serve more rural areas, which aren’t as profitable for providers as cities; in some cases they have filed lawsuits to prevent smaller towns from offering faster, cheaper service even when carriers themselves have declined to provide enough coverage. With the notable exception of Verizon’s FiOS, most have also increasingly tried capping and throttling service and have fought publicly against neutrality rules.
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Every year around this time, a few brave forecasters declare that advertising on mobile devices is poised to become the next big thing in marketing. And every year, the results disappoint.
But this year, with technology powerhouses like Apple and Google introducing whole new mobile devices and buying up ad firms specializing in the small screen, the forecasts may finally be right.
By now, the sales pitch is familiar: The mobile phone offers advertisers all the benefits of traditional Internet ads, including the ability to track their effectiveness. And it lets marketers reach consumers on the go, on a gadget they clutch intimately.
Industry analysts say that now, with the introduction of Apple’s iPad tablet, an entirely new approach to mobile ads could be near.
That is because the iPad, a cross between a laptop and an iPhone, looks more like an iPhone from an ad perspective. It does not support Adobe Flash, the software used for much PC-based advertising. So, to make their ads available to iPad users, marketers may have to develop new kinds of ads, rather than simply adapting existing Web ads.
Apple, seeing big potential in mobile advertising, recently agreed to acquire a specialist in that business, Quattro Wireless. That followed a deal by Google to buy one of the largest players in the field, AdMob. The combined $1 billion-plus cost was of a scale not previously seen in the world of advertising on the tiny screen.
Indeed, Windsor Holden, a principal analyst at Juniper Research, predicts that mobile ad spending worldwide will more than quadruple, to $6 billion, by 2014. And he does not shrink from the prediction.
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On Fri, Feb 5, 2010 at 11:33 AM, Patricia wrote:
Hi Scott,
We have 4 audio podcasts so far. I have them on mypodcastworld.com. l added the RSS link to ping o matic and pinged. I opened an account in iTunes last night and added the RSS link and got the email back saying they would would review.
Does that mean all 4 podcasts are being reviewed by itunes since they were all in podcastworld when I added the RSS link? Whenever I add a new podcast to itunes the same RSS link is added each time? When I ping when I add a new podcast I don’t change the RSS link?
I looked on my facebook page and I only see add weblink or video or pictures. No audio file link. How do I add the podcast?
Dan and I appreciated the bonus call. It was very interesting and helpful.
Thanks for your help.
Patricia
Hi Patricia
iTunes checks the podcast (I am sure to make sure there is no p0rn or spam podcasts approved)
You only have to submit it once to iTunes after that they update their database when you ping at Pingomatic. After your first time at Pingomatic bookmark the ’successfull pinged’ page and then all you do is go to the bookmarked page at Pingomatic after you upload your latest episode.
If you decide to start up a brand new show, it has a new RSS feed and you ping it and submit it. But as long as you are just adding to your present show all I recommend is pinging.
The distinction to make is between a podcast series and a podcast episode.
Your series has multiple episodes. Every time you upload a new episode you should ping. The first time you create a series and upload your first episode, you should submit the RSS feed to iTunes (only once). Then ping each subsequent episode.
When your podcast is in iTunes go to the iTunes page for it. Then click on the little down arrow beside the ‘Subscribe’ on the subscribe button. It has two other options: Facebook and Twitter.
Also you can use the Link Section in Facebook to post your podcast there.
Thanks
Scott
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11:11 am: iWork for the iPad will be $9.99 for each application. Projects can be synced with a full mac for seamless use between devices. iPad can be connected to a projector to show presentations.
11:10 am: iPad syncs via USB like an iPhone. Photos, music, movies, etc. all managed with a Mac or PC through iTunes.
11:15 am: iPad will come in variations with Wi-Fi and 3G. 3G services for the iPad will include a few variations, including 250MB of data for only $14.99 a month. Unlimited data plan for $29.99 a month. Services provided on AT&T. Plans include free use of AT&T Wi-Fi hot spots.
11:16 am: iPad 3G service plans through AT&T are pre-paid. No contracts! Services can also be set up on the iPad itself. No store visits.
11:17 am: iPad uses GSM micro SIMs and all models come completely unlocked. Apple currently exploring international deals.
11:18 am: I feel a lead up to pricing and release date info coming… Jobs is wrapping things up.
11:19 am: The iPad will start at $499. Frantic applause ensues.
11:20 am: 16GB iPad will be $499, 32GB model will be $599, 64GB will be $699. Each model comes in 3G variants costing $629, $729, $829.
11:21 am: iPad will ship in 60 days (Wi-Fi only), 3G models in 90 days.
11:22 am: Now for iPad accessories. Apple will be offering an iPad dock, which stands it vertically, and another with a keyboard built right into the base, making the iPad essentially a full computer. A new case for the iPad as well that serves as a stand.
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10:23 am: The iPad, of course, has a built-in iPod and the interface is a lot like a full version of iTunes. Album art in the center, controls at the top of the window, playlists and such on the left bar. Similarly, the iTunes store is a lot like its full Mac counterpart with live previewing.
10:24 am: Rumors of Apple ditching Google be damned, the iPad’s map functionality is entirely based on Googe Maps. iPad has full-screen street view. Looks pretty fantastic.
10:25 am: Jobs is now viewing a fullscreen HD YouTube called “Wet and Woofy.” Portrait and landscape transfer is again, seamless.
10:28 am: Jobs is now watching Star Trek (2009) on the iPad. Sleek, seamless, chapter listings on the left nav.
10:29 am: The iPad is 0.5 inches and includes a 9.7 inch IPS display with full capacitive multitouch sensors. 16 – 64 GB of flash storage. 1GHz Apple A4 chip powering the device. Bluetooth, speaker, microphone, 30-pin connector (standard iPhone connector).
10:31 am: Apple claims 10 hours of battery life on the iPad and a month of standby time.
10:32 am: Jobs is now inviting Scott Forstall SVP of iPhone software to talk about third party apps for the iPad.
10:33 am: The iPad can run any existing game or app in either their native resolution or in scaled fullscreen.
10:34 am: Forstall is now showing ESPN’s X-Games Snowcross, showing how the native resolution is displayed in the center of the screen with the OPEN GLS game. Much to our surprise full-screen scaling looks good with no framerate drops.
10:36 am: iPhone Software Development Kit will be available today so that developers can start creating apps and games right away.
10:37 am: Apps designed specifically for the iPad will be promoted on the iTunes App Store.
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