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An amazing thing happened yesterday. I met the organizer of a group of dentists who come to Jamaica annually to donate their time to work on Jamaican children. Over 250 dentists are spending 2 months here.

I am meeting the organizer Wednesday. He is excited to see if we can turn these dentists into podcasting machines as well.

I am calling it “Micro-Podcasting”, after Micro-Lending. Micro-Lending is a system where (usually) women in developing countries are given a small loan to start a business. Over 97% of these loans are repaid.

With Micro-Podcasting, we train each dentist (in this case) to share their experiences in Jamaica. The dentist lets their patients back home know about their ‘show’.

If each dentist was able to have 500 patients listen in out of say 3000 patients and we got 10% to donate $13 for a child’s school uniform, well the math looks like this:

250 dentists X 500 patients X 10% X $13 = $163,500 raised to send 12,500 children to school.

The concept here is kind of the opposite of traditional Internet Marketing, where we try to get 1,000′s of people all by ourselves. here we work to leverage people’s existing networks – in this case, the dentist’s patients.

So benefits:

Obviously for the children, they get to go to school.
The charitable organization achieves its goals faster.
The dentists feel good about the extra benefits they bring the children. They also get great publicity back home and goodwill with their patients.
I get to come to Sandals and train Dentists to make a difference :^)

This may end up being the first major project of the Southern Podcasters Foundation

Most product producers have absolutely no idea.

And any ideas they do have are usually wrong, or only half formed.
Success in any endeavor is partly Art, partly Science. Applied in the correct proportions, you create Magic backed with the power of Scientific Innovation.

Our copywriters have studied the art and science of writing for decades, pulled apart top ads from the 1920’s to today. They have worked with the top copywriters on the past 10 years.

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A British Optometrist in Bristol sold 3 pairs of spectacles via his website in 2 years of trying. After a month of reworking his site and add some copy magic, he sold over 50,000 British Pounds his first month (that’s about $81,000!). Within a year he had opened up two new warehouses and averaged 70,000 British Pounds a month.

A software programmer approached us to write a sales letter for his newest program. His previous (self-written) copy sold $5000 its first week.

He was a little shocked and awed when our sales letter brought in $136,396 in 3 days.

Here’s what he wrote me recently:

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“With every piece of copy that you do for me, I think “WOW, that’s superb – Scott’s best work yet”

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We live in a world that doesn’t stand still. Yesterday’s success is today’s failure. Constant improvement is the norm now and we live by it.

It used to be: the job was writing 50 page sales letters. Today that might be the job… Or it could be writing a video sales script. Or Facebook Ads. Or an email marketing campaign. Or a sizzling Press Release.

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We know you could get a 1987 Honda Civic… but we think you’d prefer the 2011 state-of-the-art, super-green Jaguar Project C-X75.

We aren’t going to say that most writers today are like Honda Civics from 1987, but we will say our sales letters are top-of-the-line, high performance machines that hum along at the speed of ‘Ka-ching’.

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Is the Web Dead? Hardly. But it is about to be – actually already is! – supplemented by the UnWeb… read on!

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