Copywriting and more…
What pushes your customers’ Hot Buttons? Makes them throw their credit cards at you in a desperate attempt to get their hands on your book, product or service as fast as they can?
Most product producers have absolutely no idea.
And any ideas they do have are usually wrong, or only half formed.
Success in any endeavor is partly Art, partly Science. Applied in the correct proportions, you create Magic backed with the power of Scientific Innovation.
Our copywriters have studied the art and science of writing for decades, pulled apart top ads from the 1920’s to today. They have worked with the top copywriters on the past 10 years.
And now? Are considered some of today’s best, most successful copywriters.
And they do it without making you sound like a Used Car Salesman (unless you ARE a Used Car Salesman).
Now let’s get to some specifics…
A British Optometrist in Bristol sold 3 pairs of spectacles via his website in 2 years of trying. After a month of reworking his site and add some copy magic, he sold over 50,000 British Pounds his first month (that’s about $81,000!). Within a year he had opened up two new warehouses and averaged 70,000 British Pounds a month.
A software programmer approached us to write a sales letter for his newest program. His previous (self-written) copy sold $5000 its first week.
He was a little shocked and awed when our sales letter brought in $136,396 in 3 days.
Here’s what he wrote me recently:
“I have just read the draft of the latest copy you sent me. I thought long and hard before I wrote this email – I would really prefer to lock you down, have you write copy for no-one but me, and never have your name uttered, except behind locked doors.
“With every piece of copy that you do for me, I think “WOW, that’s superb – Scott’s best work yet”
“AND, then the next one turns up – and it’s even better still!! In my honest opinion, you are one of the best copywriters around today, and I feel very privileged to have you working with me on my projects.”
We live in a world that doesn’t stand still. Yesterday’s success is today’s failure. Constant improvement is the norm now and we live by it.
It used to be: the job was writing 50 page sales letters. Today that might be the job… Or it could be writing a video sales script. Or Facebook Ads. Or an email marketing campaign. Or a sizzling Press Release.
It is no longer: One Size Fits All.
We know you could get a 1987 Honda Civic… but we think you’d prefer the 2011 state-of-the-art, super-green Jaguar Project C-X75.
We aren’t going to say that most writers today are like Honda Civics from 1987, but we will say our sales letters are top-of-the-line, high performance machines that hum along at the speed of ‘Ka-ching’.
And once you work with us, you will, too!
