SEO Extreme Copywriter and Podcaster | Scott Paton | Internet Marketing

I received this today from Matt Furey:

Last Saturday afternoon my son’s baseball team was
leading 7-3 in the third inning. Both sets of grand-
parents were watching the “sure-thing” victory.

Two innings later, the game ended 11-7. The kids
were crushed.

But their coach knew just what to say to lift their
spirits – and I took note.

“Men, the best thing about losing games like this
is you get to forget about them. But when you WIN -
you get to remember those moments FOREVER.”

WOW. What a great message. Focus on your victories.
Forget about your losses.

Two weeks ago when I was coaching a group of men
and women in Phoenix, Arizona, I put everyone through
an exercise where you go back into your past and find
your “winningest moment.” Once found, you relive it
with even greater emotion and glory than the day it
happened.

Before doing this exercise, a 53-year old Canadian man
came forward to tell a story about “the hit” he got in a
baseball game when he was 12.

His team was down by a run – with two outs and the bases
loaded. As he took the plate he overheard people in the
stands saying, “Ah, we got this one. This guy’s our home
run hitter.”

And he was. That year he’d slammed 14 home runs.

He swung and missed the first two pitches. Then on the third
pitch he connected with all his might and the ball sailed into
the outfield. Deep, deep into centerfield.

As he was telling this story I noted water in his eyes, 41 years
after the fact.

I wondered why. Then he revealed the rest of the story…

The ball sailed and sailed. It was going to be the game winning
walk-off home run. He would be the hero of the day.

But at the very last moment, the outfielder leaped high
enough for the ball to hit his glove.

And caught it.

Game over.

“You told me you got a HIT,” I said “In the U.S. that’s not
a HIT – that’s an OWT (trying my best to speak Canadian).”

The man smiled for the first time – but was still a bit choked up
about his memory.

“How many home runs did you hit again,” I asked.

“Fourteen,” he said.

“Could you tell me about the best one you hit.”

“Actually, I can’t remember any of them.”

“Huh? You hit 14 home runs in one season and you can’t remember
any of them?”

“Correct.”

“Well, your assignment for right now then is to remember your home
runs. ALL of them.”

I then turned to the others and said, “And the same assignment applies
to you. Remember your home runs – and create more of them. Stop
focusing on the losses – unless you want more of them.”

Over the next few hours our Canadian brother began to recall his REAL
hits – his home runs – and then he relived them in his Theatre of the
Mind. And when he left the meeting he was all the better for having done
so.

Focusing on your victories is basic and fundamental to your success.
And like anything, the basics and fundamentals are the keys to victory.

If you haven’t updated and/or reviewed your WIN LIST – do so immediately.
Then focus on your victories and forget about your losses.

The best thing about your losses is you get to leave them behind.

The best thing about your wins is that you get to remember them
for the rest of your life.

Matt Furey

P.S. In Zero Resistance Living you learn how to focus on your victories in a
way that will catapult you onto success, day after day. Year after year.
Discover how by going to http://psycho-cyb.com/zrlcourse.html

Wonder who he was talking about?

Scott Internet Marketing

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Mark J. Kirk, Managing Editor of SolarPanelReporter.com got his start with podcasting from Scott Paton. Here is a clip of Mark telling what exactly made Scott’s training some of the best he’s ever studied.

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Scott Podcast

We all learn how to touch with our fingers before we figure out how to type or click a mouse. Often when we think about computing we overlook children and the elderly, and the iPad is going to be the first computer to eliminate the social divide.

The iPhone was the first phone that a Luddite could figure out in seconds and a hacker could tinker around with for endless hours. In an analogous way the iPad is going to be the computer a toddler can play games with and learn, and the same computer your grandma uses to send e-mails, browse the web and edit photos.

If you think about how a computer like this will impact people sociologically, suddenly the iPad is far more than a larger iPod Touch, as many have described it. It’s the computer for everyone: an idea Apple has been working toward for years.

That doesn’t mean the iPad will be the only computer for everyone and destroy every PC on the market, because that’s not even remotely likely. But it will introduce a significant new category.

For anyone plugged in to tech history, the idea of the child-friendly, super-lightweight computer is actually reminiscent of Xerox pioneer Alan Kay’s 40-year-old concept of the Dynabook (pictured in sketch above). I’ve been chatting with Kay about the iPad, but he’s waiting to provide his official comment on the device until he’s had a chance to try it out.

Tablet naysayers have anticipated Apple’s tablet would be a failure because of form factor, ergonomics and UI. But they missed out on the bigger problem: Nobody has cared to create content (be it web or native applications) for tablets — until now.

Say what you will about Apple, but Steve Jobs’ company is a market shaper, and the iPad is the only tablet that could shove the computing world in a new direction.

Apple has shipped over 75 million iPhones, and the iPhone OS continues to dominate mobile web traffic. Meanwhile, the App Store has served 3 billion downloads and claimed 99.4 percent of the mobile-software market.

Content developers need to see these kinds of numbers to have faith in investing in a new platform. At this rate, we’re all heading with Apple into the future of computing, and it’s looking quite bright.

Read the whole article.

Scott iPad

Google today upturned the US Internet business by promising Google Fiber for Communities. The “experimental” service will give between 50,000 and 500,000 users 1Gbps fiber optic service, or more than 20 times faster than the fastest readily available Internet access in the US. At peak speeds, it would be enough to download a full HD movie in about five minutes and could support such exotic content as 3D video webcasts.

Google doesn’t have a timetable for when the first service will be active but is putting out a request to local governments to see which ones are interested in the fiber rollout.

The company has been one of the strongest advocates for widely available broadband and has frequently been the staunchest supporter of net neutrality as an official US government policy, as making both available feeds into Google’s core ad and search revenue. A similar approach has led to its offering free Wi-Fi during the holidays and near the Google campus as well as advocating for new technology such as “white space” unlicensed wireless.

Such an attitude has frequently put it at odds with major incumbent cable, DSL and fiber providers. Many of these have lobbied against any plan that would require them to serve more rural areas, which aren’t as profitable for providers as cities; in some cases they have filed lawsuits to prevent smaller towns from offering faster, cheaper service even when carriers themselves have declined to provide enough coverage. With the notable exception of Verizon’s FiOS, most have also increasingly tried capping and throttling service and have fought publicly against neutrality rules.

Scott Internet Marketing

Every year around this time, a few brave forecasters declare that advertising on mobile devices is poised to become the next big thing in marketing. And every year, the results disappoint.

But this year, with technology powerhouses like Apple and Google introducing whole new mobile devices and buying up ad firms specializing in the small screen, the forecasts may finally be right.

By now, the sales pitch is familiar: The mobile phone offers advertisers all the benefits of traditional Internet ads, including the ability to track their effectiveness. And it lets marketers reach consumers on the go, on a gadget they clutch intimately.

Industry analysts say that now, with the introduction of Apple’s iPad tablet, an entirely new approach to mobile ads could be near.

That is because the iPad, a cross between a laptop and an iPhone, looks more like an iPhone from an ad perspective. It does not support Adobe Flash, the software used for much PC-based advertising. So, to make their ads available to iPad users, marketers may have to develop new kinds of ads, rather than simply adapting existing Web ads.

Apple, seeing big potential in mobile advertising, recently agreed to acquire a specialist in that business, Quattro Wireless. That followed a deal by Google to buy one of the largest players in the field, AdMob. The combined $1 billion-plus cost was of a scale not previously seen in the world of advertising on the tiny screen.

Indeed, Windsor Holden, a principal analyst at Juniper Research, predicts that mobile ad spending worldwide will more than quadruple, to $6 billion, by 2014. And he does not shrink from the prediction.

Scott iPad

Check out my video podcast:

http://video.mypodcastworld.com/

Scott Podcast

On Fri, Feb 5, 2010 at 11:33 AM, Patricia wrote:
Hi Scott,

We have 4 audio podcasts so far. I have them on mypodcastworld.com. l added the RSS link to ping o matic and pinged. I opened an account in iTunes last night and added the RSS link and got the email back saying they would would review.

Does that mean all 4 podcasts are being reviewed by itunes since they were all in podcastworld when I added the RSS link? Whenever I add a new podcast to itunes the same RSS link is added each time? When I ping when I add a new podcast I don’t change the RSS link?

I looked on my facebook page and I only see add weblink or video or pictures. No audio file link. How do I add the podcast?

Dan and I appreciated the bonus call. It was very interesting and helpful.

Thanks for your help.
Patricia
Hi Patricia

iTunes checks the podcast (I am sure to make sure there is no p0rn or spam podcasts approved)

You only have to submit it once to iTunes after that they update their database when you ping at Pingomatic. After your first time at Pingomatic bookmark the ’successfull pinged’ page and then all you do is go to the bookmarked page at Pingomatic after you upload your latest episode.

If you decide to start up a brand new show, it has a new RSS feed and you ping it and submit it. But as long as you are just adding to your present show all I recommend is pinging.

The distinction to make is between a podcast series and a podcast episode.

Your series has multiple episodes. Every time you upload a new episode you should ping. The first time you create a series and upload your first episode, you should submit the RSS feed to iTunes (only once). Then ping each subsequent episode.

When your podcast is in iTunes go to the iTunes page for it. Then click on the little down arrow beside the ‘Subscribe’ on the subscribe button. It has two other options: Facebook and Twitter.

Also you can use the Link Section in Facebook to post your podcast there.
Thanks
Scott

Scott iTunes

11:11 am: iWork for the iPad will be $9.99 for each application. Projects can be synced with a full mac for seamless use between devices. iPad can be connected to a projector to show presentations.

11:10 am: iPad syncs via USB like an iPhone. Photos, music, movies, etc. all managed with a Mac or PC through iTunes.

11:15 am: iPad will come in variations with Wi-Fi and 3G. 3G services for the iPad will include a few variations, including 250MB of data for only $14.99 a month. Unlimited data plan for $29.99 a month. Services provided on AT&T. Plans include free use of AT&T Wi-Fi hot spots.

11:16 am: iPad 3G service plans through AT&T are pre-paid. No contracts! Services can also be set up on the iPad itself. No store visits.

11:17 am: iPad uses GSM micro SIMs and all models come completely unlocked. Apple currently exploring international deals.

11:18 am: I feel a lead up to pricing and release date info coming… Jobs is wrapping things up.

11:19 am: The iPad will start at $499. Frantic applause ensues.

11:20 am: 16GB iPad will be $499, 32GB model will be $599, 64GB will be $699. Each model comes in 3G variants costing $629, $729, $829.

11:21 am: iPad will ship in 60 days (Wi-Fi only), 3G models in 90 days.

11:22 am: Now for iPad accessories. Apple will be offering an iPad dock, which stands it vertically, and another with a keyboard built right into the base, making the iPad essentially a full computer. A new case for the iPad as well that serves as a stand.

Scott iPad

Apple sold their 250 millionth iPod this week.

10:23 am: The iPad, of course, has a built-in iPod and the interface is a lot like a full version of iTunes. Album art in the center, controls at the top of the window, playlists and such on the left bar. Similarly, the iTunes store is a lot like its full Mac counterpart with live previewing.

10:24 am: Rumors of Apple ditching Google be damned, the iPad’s map functionality is entirely based on Googe Maps. iPad has full-screen street view. Looks pretty fantastic.

10:25 am: Jobs is now viewing a fullscreen HD YouTube called “Wet and Woofy.” Portrait and landscape transfer is again, seamless.

10:28 am: Jobs is now watching Star Trek (2009) on the iPad. Sleek, seamless, chapter listings on the left nav.

10:29 am: The iPad is 0.5 inches and includes a 9.7 inch IPS display with full capacitive multitouch sensors. 16 – 64 GB of flash storage. 1GHz Apple A4 chip powering the device. Bluetooth, speaker, microphone, 30-pin connector (standard iPhone connector).

10:31 am: Apple claims 10 hours of battery life on the iPad and a month of standby time.

10:32 am: Jobs is now inviting Scott Forstall SVP of iPhone software to talk about third party apps for the iPad.

10:33 am: The iPad can run any existing game or app in either their native resolution or in scaled fullscreen.

10:34 am: Forstall is now showing ESPN’s X-Games Snowcross, showing how the native resolution is displayed in the center of the screen with the OPEN GLS game. Much to our surprise full-screen scaling looks good with no framerate drops.

10:36 am: iPhone Software Development Kit will be available today so that developers can start creating apps and games right away.

10:37 am: Apps designed specifically for the iPad will be promoted on the iTunes App Store.

Scott Podcast