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Scott Internet Marketing, Mobile Marketing
I am in Jamaica now and enjoying some warm tropical beaches. I return home in 10 days.
An amazing thing happened yesterday. I met the organizer of a group of dentists who come to Jamaica annually to donate their time to work on Jamaican children. Over 250 dentists are spending 2 months here.
I am meeting the organizer Wednesday. He is excited to see if we can turn these dentists into podcasting machines as well.
I am calling it “Micro-Podcasting”, after Micro-Lending. Micro-Lending is a system where (usually) women in developing countries are given a small loan to start a business. Over 97% of these loans are repaid.
With Micro-Podcasting, we train each dentist (in this case) to share their experiences in Jamaica. The dentist lets their patients back home know about their ‘show’.
If each dentist was able to have 500 patients listen in out of say 3000 patients and we got 10% to donate $13 for a child’s school uniform, well the math looks like this:
250 dentists X 500 patients X 10% X $13 = $163,500 raised to send 12,500 children to school.
The concept here is kind of the opposite of traditional Internet Marketing, where we try to get 1,000′s of people all by ourselves. here we work to leverage people’s existing networks – in this case, the dentist’s patients.
So benefits:
Obviously for the children, they get to go to school.
The charitable organization achieves its goals faster.
The dentists feel good about the extra benefits they bring the children. They also get great publicity back home and goodwill with their patients.
I get to come to Sandals and train Dentists to make a difference :^)
This may end up being the first major project of the Southern Podcasters Foundation
Scott Podcast
